Even if you don’t own an agency, Melissa’s principles translate:
: Like many niche photography agencies, the style is very specific. Some users find the repetitive themes across different sets to be a drawback, while others see it as a positive for brand consistency. A Little Agency Melissa Sets.93 BETTER
For Melissa, a mid-level designer turned brand strategist, the concept of “a little agency” wasn’t about half-measures. It was about precision. When she launched her now-famous project, , the goal was simple: create 93 cohesive units (mood boards, product kits, or digital assets) that told a unified story. But the first two versions failed. Even if you don’t own an agency, Melissa’s
: Focusing on specialized client needs that larger, traditional firms overlook. a mid-level designer turned brand strategist
And if you don’t have a Melissa yet? Be her.