The Ansoff Corporate Strategy is a framework for generating strategic alternatives for a company. It provides a simple and intuitive way to analyze and evaluate different growth strategies. The matrix consists of four quadrants, each representing a different combination of products and markets:
Ansoff introduced a formal process for setting objectives based on the "Gap." ansoff corporate strategy 1965 pdf
If you are looking for the PDF for academic citation, the standard reference is: The Ansoff Corporate Strategy is a framework for