While the term is new, several popular media entities have accidentally (or intentionally) replicated the Sefan Run formula recently.
From day one, hide a puzzle. A Morse code beep at 3:02. A URL in the corner of frame 1,042. The "Aha!" moment when a fan solves it is the most powerful marketing tool in existence.
(Don Sefan Holardoyin), a personality known for entertainment-focused social media content, particularly on Instagram and Facebook .