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A decade ago, "popular media" meant whatever was playing on the four major TV networks or showing at the local cinema. Today, a YouTuber or a Twitch streamer can command an audience larger than a primetime cable show.

While the Philippine Collegian remains a powerful print voice, the new wave of UPD popular media is video-first. Student organizations like UP Cinema and Dulo ng Hangganan produce short-form satirical news skits that outpace national networks in engagement. These 3-to-5 minute videos, often filmed in the AS Lobby or the lagoon, dissect tuition hikes, national politics, and relationship woes with a dark, relatable humor. www xxxnx com upd

: Mention a major current event, such as Justin Bieber’s surprise serenade of Billie Eilish A decade ago, "popular media" meant whatever was